1993 AMA educators' proceedings : enhancing knowledge development in marketing

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Note (General)：: Represents a compilation of the papers presented at the... American Marketing Association Educators' ConferenceIncludes bibliographical references and...

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Material Type: 図書
ISBN: 0877572429
Title: 1993 AMA educators' proceedings : enhancing knowledge development in marketing
Author/Editor: editors, David W. Cravens ... [et al.]
Author Heading: Cravens, David W.
https://ci.nii.ac.jp/author/DA02425394
American Marketing Association
https://ci.nii.ac.jp/author/DA01808558
Publication, Distribution, etc.: American Marketing Association
Publication Date: c1993
Publication Date (W3CDTF): 1993
Size: 28 cm
Alternative Title: Enhancing knowledge development in marketing
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Marketing -- Congresses
LCC: HF5410
Target Audience: 一般
Note (General): Represents a compilation of the papers presented at the... American Marketing Association Educators' Conference
Includes bibliographical references and index
Related Material: Proceedings series
https://cir.nii.ac.jp/crid/1130282272585368832
Related Material (URI): https://ci.nii.ac.jp/ncid/BA21698773#entity
https://lccn.loc.gov/86643031
Periodical Title: Proceedings series
https://cir.nii.ac.jp/crid/1130282272585368832
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA21698773 : BA21698773
LC Control Number: 86643031
https://lccn.loc.gov/86643031