Assessing the role of brand- and advertisement-related cognitive responses as mediators of communication effects on cognitive structure (persuation, attitude)

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Note (General)：: Thesis (Ph.D.)--Pennsylvania State University, 1984"Dissertations on business management of main universities in America"--Container

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Material Type: 図書
Title: Assessing the role of brand- and advertisement-related cognitive responses as mediators of communication effects on cognitive structure (persuation, attitude)
Author/Editor: Hastak, Manoj
Author Heading: Hastak, Manoj
Publication, Distribution, etc.: University Microfilms International
Publication Date: 1984
Publication Date (W3CDTF): 1984
Size: 35 mm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Business administration
Target Audience: 一般
Note (General): Thesis (Ph.D.)--Pennsylvania State University, 1984
"Dissertations on business management of main universities in America"--Container
Related Material (URI): https://ci.nii.ac.jp/ncid/BB07258825#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB07258825 : BB07258825