Strategisches Marketing : ein wettbewerbsorientierter Ansatz 3., aktualisierte und überarbeitete Aufl

Strategisches Marketing : ein wettbewerbsorientierter Ansatz

3., aktualisierte und überarbeitete Aufl

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Note (General)：: Includes bibliographical references (p. [229]-254) and index

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Material Type: 図書
ISBN: 9783170206991
Title: Strategisches Marketing : ein wettbewerbsorientierter Ansatz
Author/Editor: Martin Benkenstein, Sebastian Uhrich
Edition: 3., aktualisierte und überarbeitete Aufl
Author Heading: Benkenstein, Martin
https://ci.nii.ac.jp/author/DA06777655
Uhrich, Sebastian
Publication, Distribution, etc.: W. Kohlhammer
Publication Date: 2009, c1988
Publication Date (W3CDTF): 2009
Size: 24 cm
Place of Publication (Country Code): gw
Text Language Code: de
Subject Heading: Marketing -- Strategisches Management -- Lehrbuch
Target Audience: 一般
Note (General): Includes bibliographical references (p. [229]-254) and index
Related Material: Kohlhammer Edition Marketing
https://cir.nii.ac.jp/crid/1130282271344518016
Related Material (URI): https://ci.nii.ac.jp/ncid/BB04347769#entity
Periodical Title: Kohlhammer Edition Marketing
https://cir.nii.ac.jp/crid/1130282271344518016
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB04347769 : BB04347769