Advertising and promotion : an integrated marketing communications perspective 4th ed

Advertising and promotion : an integrated marketing communications perspective

4th ed

Notes on use

Note (General)：: Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995Includes bibliographical references (p. 725-743) and indexes

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Material Type: 図書
ISBN: 0256218994
Title: Advertising and promotion : an integrated marketing communications perspective
Author/Editor: George E. Belch & Michael A. Belch
Edition: 4th ed
Author Heading: Belch, George E. (George Eugene)
https://ci.nii.ac.jp/author/DA04393732
Belch, Michael A.
https://ci.nii.ac.jp/author/DA04393743
Publication, Distribution, etc.: Irwin/McGraw-Hill
Publication Date: c1998
Publication Date (W3CDTF): 1998
Size: 29 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Advertising
Sales promotion
Communication in marketing
LCC: HF5823
NDC 9th ed.: 674 : Advertising. Propaganda. Public relations
Target Audience: 一般
Note (General): Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995
Includes bibliographical references (p. 725-743) and indexes
Related Material: Irwin/McGraw-Hill series in marketing
https://cir.nii.ac.jp/crid/1130282272411647872
Related Material (URI): https://ci.nii.ac.jp/ncid/BA3498404X#entity
https://lccn.loc.gov/97028715
Periodical Title: Irwin/McGraw-Hill series in marketing
https://cir.nii.ac.jp/crid/1130282272411647872
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA3498404X : BA3498404X
LC Control Number: 97028715
https://lccn.loc.gov/97028715