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Legends in consumer behavior

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Legends in consumer behavior

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Sage
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Related materials as well as pre- and post-revision versions

Nostalgia and age-related preferencesLeave the NDL website. Decision-making and choice decisionLeave the NDL website. Pre-decision information accessing and behavioal process technology (BPT)Leave the NDL website. Methods and measures : selected papersLeave the NDL website. Art and entertainmentLeave the NDL website. Decision makingLeave the NDL website. Consumer sense of self and identityLeave the NDL website. Symbolic consumer behavior or consumption symbolismLeave the NDL website. Magic and religion in consumption practicesLeave the NDL website. Subjective personal introspectionLeave the NDL website. Marketing educationLeave the NDL website. Early work : situations, symbolism, and critiquing the dominant paradigmLeave the NDL website. Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect modelsLeave the NDL website. The role of familiarity and knowledge in consumer behaviorLeave the NDL website. Marketing versus consumer researchLeave the NDL website. "Radical" experiential views : the consumption experience and customer valueLeave the NDL website. The fourth P : advertising and personal sellingLeave the NDL website. Collecting, luxury, and the production of consumer desireLeave the NDL website. Discipline and liberation in consumptionLeave the NDL website. Quantitative methods : MDS, MDA, CCA, and beyondLeave the NDL website. Helping define the field and expand its horizonsLeave the NDL website. Marketing applicationsLeave the NDL website. Marketing applications : branding, communications, and strategyLeave the NDL website. Causes of brand attachment and its effet on consumers' information processing, evaluations, and behaviorsLeave the NDL website. Attitude, identity, and influenceLeave the NDL website. Historical and cultural approaches to consumptionLeave the NDL website. EmotionsLeave the NDL website. Gift-giving, sharing, and consumption holidaysLeave the NDL website. Recent work on consumer information processingLeave the NDL website. Scholarship and creativityLeave the NDL website. Emotion, adaptive decision making, and consumer behaviorLeave the NDL website. Globalism and consumptionLeave the NDL website. Adaptive decision makingLeave the NDL website. Interpretive approachesLeave the NDL website. Materialism and consumer culture : questioning what matters in lifeLeave the NDL website. Involvement and reference group influenceLeave the NDL website. Brand strategyLeave the NDL website. Attitudes, brand loyalty, and perceived riskLeave the NDL website. An alternative approach : re-enchanting consumptionLeave the NDL website. Effects of personality, class, and expertiseLeave the NDL website. Legal considerations applying to consumer decision making and purchase behaviorLeave the NDL website. Information overload and quality perceptionLeave the NDL website. Ethical concerns, social issues, and animal companionsLeave the NDL website.

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Table of Contents

  • Nostalgia and age-related preferences

  • Decision-making and choice decision

  • Pre-decision information accessing and behavioal process technology (BPT)

  • Methods and measures : selected papers

  • Art and entertainment

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Paper

Material Type
図書
Publication, Distribution, etc.
Place of Publication (Country Code)
us
Target Audience
一般
Related Material
Nostalgia and age-related preferences
Decision-making and choice decision
Pre-decision information accessing and behavioal process technology (BPT)
Methods and measures : selected papers
Art and entertainment
Decision making
Consumer sense of self and identity
Symbolic consumer behavior or consumption symbolism
Magic and religion in consumption practices
Subjective personal introspection
Marketing education
Early work : situations, symbolism, and critiquing the dominant paradigm
Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models
The role of familiarity and knowledge in consumer behavior
Marketing versus consumer research
"Radical" experiential views : the consumption experience and customer value
The fourth P : advertising and personal selling
Collecting, luxury, and the production of consumer desire
Discipline and liberation in consumption
Quantitative methods : MDS, MDA, CCA, and beyond
Helping define the field and expand its horizons
Marketing applications
Marketing applications : branding, communications, and strategy
Causes of brand attachment and its effet on consumers' information processing, evaluations, and behaviors
Attitude, identity, and influence
Historical and cultural approaches to consumption
Emotions
Gift-giving, sharing, and consumption holidays
Recent work on consumer information processing
Scholarship and creativity
Emotion, adaptive decision making, and consumer behavior
Globalism and consumption
Adaptive decision making
Interpretive approaches
Materialism and consumer culture : questioning what matters in life
Involvement and reference group influence
Brand strategy
Attitudes, brand loyalty, and perceived risk
An alternative approach : re-enchanting consumption
Effects of personality, class, and expertise
Legal considerations applying to consumer decision making and purchase behavior
Information overload and quality perception
Ethical concerns, social issues, and animal companions
Data Provider (Database)
国立情報学研究所 : CiNii Research
Original Data Provider (Database)
CiNii Books
NCID
https://ci.nii.ac.jp/ncid/BB16090295 : BB16090295