Key issues in marketing management

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Publisher: Routledge

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Material Format: Paper

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Multicultural perspectives in customer behaviour Gendering theory in marketing and consumer research Expanding disciplinary space : on the potential of critical marketing New developments in online marketing On the marketisation and marketing of higher education Contemporary issues in green and ethical marketing Marketing performativity : theories, practices and devices Historical research in marketing management Historical research in marketing management The marketing/accounting interface The role of smart technologies in decision making : developing, supporting and training smart consumers The marketing/accounting interface

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Paper

Material Type: 図書
Title: Key issues in marketing management
Publication, Distribution, etc.: Routledge
Place of Publication (Country Code): uk
Target Audience: 一般
Related Material: Multicultural perspectives in customer behaviour
https://cir.nii.ac.jp/crid/1130000794295718656
Gendering theory in marketing and consumer research
https://cir.nii.ac.jp/crid/1130000795683025280
Expanding disciplinary space : on the potential of critical marketing
https://cir.nii.ac.jp/crid/1130000795740140160
New developments in online marketing
https://cir.nii.ac.jp/crid/1130000797882865536
On the marketisation and marketing of higher education
https://cir.nii.ac.jp/crid/1130000798229913088
Contemporary issues in green and ethical marketing
https://cir.nii.ac.jp/crid/1130282271546236160
Marketing performativity : theories, practices and devices
https://cir.nii.ac.jp/crid/1130282271549764864
Historical research in marketing management
https://cir.nii.ac.jp/crid/1130282271824320128
Historical research in marketing management
https://cir.nii.ac.jp/crid/1130282272682678272
The marketing/accounting interface
https://cir.nii.ac.jp/crid/1130282272769175168
The role of smart technologies in decision making : developing, supporting and training smart consumers
https://cir.nii.ac.jp/crid/1130295646841270048
The marketing/accounting interface
https://cir.nii.ac.jp/crid/1130581679021578758
Related Material (URI): https://ci.nii.ac.jp/ncid/BB09814136#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB09814136 : BB09814136