Ratings analysis : theory and practice : pbk.

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Material Type: 図書
ISBN: 080580949X
0805802398
Title: Ratings analysis : theory and practice
Volume: : pbk.
Author/Editor: James G. Webster, Lawrence W. Lichty
Author Heading: Webster, James G.
https://ci.nii.ac.jp/author/DA06033895
Lichty, Lawrence Wilson
https://ci.nii.ac.jp/author/DA04146802
Publication, Distribution, etc.: L. Erlbaum Assocociates
Publication Date: 1991
Publication Date (W3CDTF): 1991
Size: 24 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Television programs -- Ratings -- Methodology
Television viewers
Radio programs -- Ratings -- Methodology
Radio audiences
LCC: HE8700.65
Target Audience: 一般
Note (General): Bibliography: p. 264-278
Includes and indexes
Related Material: Communication textbook series
https://cir.nii.ac.jp/crid/1130282269643513856
Related Material (URI): https://ci.nii.ac.jp/ncid/BA13555114#entity
https://lccn.loc.gov/90040151
Periodical Title: Communication textbook series
https://cir.nii.ac.jp/crid/1130282269643513856
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA13555114 : BA13555114
LC Control Number: 90040151
https://lccn.loc.gov/90040151