All eyes East : lessons from the front lines of marketing to China's youth : hardcover

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Note (General)：: Includes bibliographical references (p. [205]-224) and index

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Material Type: 図書
ISBN: 9780230120624
Title: All eyes East : lessons from the front lines of marketing to China's youth
Volume: : hardcover
Author/Editor: Mary Bergstrom
Author Heading: Bergstrom, Mary
https://ci.nii.ac.jp/author/DA1770860X
Publication, Distribution, etc.: Palgrave Macmillan
Publication Date: 2012
Publication Date (W3CDTF): 2012
Size: 24 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Youth -- China -- Attitudes
Youth -- China -- Social conditions -- 21st century
Youth -- China -- Economic conditions -- 21st century
Intergenerational relations -- China
Marketing -- China
LCC: HQ799.C5
Target Audience: 一般
Note (General): Includes bibliographical references (p. [205]-224) and index
Related Material (URI): https://ci.nii.ac.jp/ncid/BB12111225#entity
https://lccn.loc.gov/2011039718
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB12111225 : BB12111225
LC Control Number: 2011039718
https://lccn.loc.gov/2011039718