PR today : the authoritative guide to public relations : pbk

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Note (General)：: Summary: A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also ...

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Material Type: 図書
ISBN: 9780230240094
Title: PR today : the authoritative guide to public relations
Volume: : pbk
Author/Editor: Trevor Morris, Simon Goldsworthy
Author Heading: Morris, Trevor
https://ci.nii.ac.jp/author/DA17315957
Goldsworthy, Simon
https://ci.nii.ac.jp/author/DA17315979
Publication, Distribution, etc.: Palgrave Macmillan
Publication Date: 2012
Publication Date (W3CDTF): 2012
Size: 24 cm
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Public relations
LCC: HD59
Target Audience: 一般
Note (General): Summary: A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios
Includes bibliographical references and index
Related Material (URI): https://ci.nii.ac.jp/ncid/BB08813397#entity
https://lccn.loc.gov/2011034397
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB08813397 : BB08813397
LC Control Number: 2011034397
https://lccn.loc.gov/2011034397