Brands & advertising : how advertising effectiveness influences brand equity

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Material Type: 図書
ISBN: 1841160423
Title: Brands & advertising : how advertising effectiveness influences brand equity
Author/Editor: Giep Franzen ; with the assistance of Clindy Goessens ... [et al.]
Author Heading: Franzen, Giep
https://ci.nii.ac.jp/author/DA0981914X
Goessens, Clindy
Publication, Distribution, etc.: Admap
Publication Date: 1999
Publication Date (W3CDTF): 1999
Size: 25 cm
Place of Publication (Country Code): uk
Text Language Code: en
Target Audience: 一般
Note (General): Includes bibliographical references and index
Related Material (URI): https://ci.nii.ac.jp/ncid/BA80099738#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA80099738 : BA80099738