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International series in quantitative marketing

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International series in quantitative marketing

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図書
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Kluwer Academic Publishers
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Paper
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Note (General):

Imprint varies: New York : Springer

Related materials as well as pre- and post-revision versions

Advanced methods for modeling marketsLeave the NDL website. Marketing decisions under uncertaintyLeave the NDL website. Research traditions in marketingLeave the NDL website. Expert systems for scanner data environments : the marketing workbench laboratory experienceLeave the NDL website. Dynamic models of advertising competition : open- and closed-loop extensionsLeave the NDL website. Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policiesLeave the NDL website. Mathematical models of distribution channelsLeave the NDL website. Market response models : econometric and time series analysisLeave the NDL website. Managing business interfaces : marketing, engineering, and manufacturing perspectivesLeave the NDL website. Market segmentation : conceptual and methodological foundationsLeave the NDL website. New-product diffusion modelsLeave the NDL website. New-product diffusion modelsLeave the NDL website. Managing business interfaces : marketing and engineering issues in the supply chain and internet domainsLeave the NDL website. Marketing research and modeling : progress and prospects : a tribute to Paul E. GreenLeave the NDL website. Database marketing : analyzing and managing customersLeave the NDL website. Dynamic models of advertising competitionLeave the NDL website. Mathematical models of distribution channelsLeave the NDL website. Market segmentation : conceptual and methodological foundationsLeave the NDL website. Marketing management support systems : principles, tools, and implementationLeave the NDL website. Differential games in marketingLeave the NDL website. Marketing research and modeling : progress and prospects : a tribute to Paul E. GreenLeave the NDL website. Building models for marketing decisionsLeave the NDL website. Market response models : econometric and time series analysisLeave the NDL website. Market-share analysis : evaluating competitive marketing effectivenessLeave the NDL website. Modeling markets : analyzing marketing phenomena and improving marketing decision makingLeave the NDL website.

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Table of Contents

  • Advanced methods for modeling markets

  • Marketing decisions under uncertainty

  • Research traditions in marketing

  • Expert systems for scanner data environments : the marketing workbench laboratory experience

  • Dynamic models of advertising competition : open- and closed-loop extensions

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Paper

Material Type
図書
Publication, Distribution, etc.
Alternative Title
ISQM
Place of Publication (Country Code)
us
Target Audience
一般
Note (General)
Imprint varies: New York : Springer
Related Material
Advanced methods for modeling markets
Marketing decisions under uncertainty
Research traditions in marketing
Expert systems for scanner data environments : the marketing workbench laboratory experience
Dynamic models of advertising competition : open- and closed-loop extensions
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
Mathematical models of distribution channels
Market response models : econometric and time series analysis
Managing business interfaces : marketing, engineering, and manufacturing perspectives
Market segmentation : conceptual and methodological foundations
New-product diffusion models
New-product diffusion models
Managing business interfaces : marketing and engineering issues in the supply chain and internet domains
Marketing research and modeling : progress and prospects : a tribute to Paul E. Green
Database marketing : analyzing and managing customers
Dynamic models of advertising competition
Mathematical models of distribution channels
Market segmentation : conceptual and methodological foundations
Marketing management support systems : principles, tools, and implementation
Differential games in marketing
Marketing research and modeling : progress and prospects : a tribute to Paul E. Green
Building models for marketing decisions
Market response models : econometric and time series analysis
Market-share analysis : evaluating competitive marketing effectiveness
Modeling markets : analyzing marketing phenomena and improving marketing decision making
Data Provider (Database)
国立情報学研究所 : CiNii Research