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The Marketing series

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The Marketing series

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Butterworth-Heinemann
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Paper
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Related materials as well as pre- and post-revision versions

The fundamentals and practice of marketingLeave the NDL website. Sales and marketing environment 1996-97Leave the NDL website. International marketingLeave the NDL website. Marketing communicationsLeave the NDL website. Marketing fundamentals 1996-97Leave the NDL website. Sales and marketing environmentLeave the NDL website. Profitable product managementLeave the NDL website. Economic theory and marketing practiceLeave the NDL website. Marketing planning for servicesLeave the NDL website. International marketingLeave the NDL website. Professional services marketingLeave the NDL website. The creative marketerLeave the NDL website. The Marketing bookLeave the NDL website. Effective sales managementLeave the NDL website. Understanding customersLeave the NDL website. The effective advertiserLeave the NDL website. Below-the-line promotionLeave the NDL website. Marketing strategyLeave the NDL website. Marketing logisticsLeave the NDL website. Marketing to the retail tradeLeave the NDL website. Mini cases in marketingLeave the NDL website. International marketingLeave the NDL website. Marketing operations 1996-97Leave the NDL website. Marketing operationsLeave the NDL website. Relationship marketing for competitive advantage : winning and keeping customersLeave the NDL website. The CIM marketing dictionaryLeave the NDL website. The strategy of distribution managementLeave the NDL website. Management information for marketing and sales 1996-97Leave the NDL website. Business law : a complete guide for students of business and marketingLeave the NDL website. Retail marketing plans : how to prepare them, how to use themLeave the NDL website. Marketing research for managersLeave the NDL website. Cases in marketing financial servicesLeave the NDL website. The customer service plannerLeave the NDL website. The strategy of distribution managementLeave the NDL website. Relationship marketing : bringing quality, customer service and marketing togetherLeave the NDL website. Managing your marketing careerLeave the NDL website. Marketing to the retail tradeLeave the NDL website. Integrated marketing communicationsLeave the NDL website. Marketing communications strategyLeave the NDL website. International marketing communicationsLeave the NDL website. Marketing led, sales drivenLeave the NDL website. International marketing strategy, 1996-97Leave the NDL website. Strategic marketing management : planning and control, analysis and decisionLeave the NDL website. Marketing strategyLeave the NDL website. The marketing audit : translating marketing theory into practiceLeave the NDL website. Market focus : achieving and sustaining marketing effectivenessLeave the NDL website. How to sell a service : guidelines for effective selling in a service businessLeave the NDL website. Marketing financial servicesLeave the NDL website. The Marketing digestLeave the NDL website. Marketing in the not-for-profit sectorLeave the NDL website. Internal marketing : tools and concepts for customer-focused managementLeave the NDL website. Computer-aided marketing and selling : information asset managementLeave the NDL website. The customer service plannerLeave the NDL website. Fashion marketing : contemporary issuesLeave the NDL website. Sales force incentives : how to use them to increase salesLeave the NDL website. Management information for marketing and salesLeave the NDL website. The marketing audit : translating marketing theory into practiceLeave the NDL website. Strategic marketing management 1999-2000 : planning and control, analysis and decisionLeave the NDL website. Cybermarketing : how to use the superhighway to market your products and servicesLeave the NDL website. The International marketing digestLeave the NDL website. Trade marketing strategies : the partnership between manufacturers, brands and retailersLeave the NDL website. How to sell a service : guidelines for effective selling in a service businessLeave the NDL website. Creating powerful brands : the strategic route to success in consumer, industrial and service marketsLeave the NDL website. Creating powerful brands : in consumer, service and industrial marketsLeave the NDL website. Strategic marketing management : planning, implementation, and controlLeave the NDL website. Economics : an introduction for students of business and marketingLeave the NDL website. Effective management for marketingLeave the NDL website. Strategic marketing : planning and controlLeave the NDL website. Relationship marketing for competitive advantage : winning and keeping customersLeave the NDL website. The marketing bookLeave the NDL website. International marketing strategyLeave the NDL website. Computer-aided marketing and selling : information asset managementLeave the NDL website. Solving the management caseLeave the NDL website. Behavioural aspects of marketingLeave the NDL website. Effective management for marketing 1996-97Leave the NDL website. Market-led strategic change : making marketing happen in your organizationLeave the NDL website. Financial aspects of marketingLeave the NDL website. Business law : a complete guide for students of business and marketingLeave the NDL website. Relationship marketing : bringing quality, customer service and marketing togetherLeave the NDL website. Marketing fundamentalsLeave the NDL website. The marketing bookLeave the NDL website. Marketing plans : how to prepare them, how to use themLeave the NDL website. The CIM diploma case study book, 1996-97Leave the NDL website. Marketing case studies : how to tackle them, how to answer themLeave the NDL website. The marketing plannerLeave the NDL website. The fundamentals of advertisingLeave the NDL website.

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図書
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en
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Related Material
The fundamentals and practice of marketing
Sales and marketing environment 1996-97
International marketing
Marketing communications
Marketing fundamentals 1996-97
Sales and marketing environment
Profitable product management
Economic theory and marketing practice
Marketing planning for services
International marketing
Professional services marketing
The creative marketer
The Marketing book
Effective sales management
Understanding customers
The effective advertiser
Below-the-line promotion
Marketing strategy
Marketing logistics
Marketing to the retail trade
Mini cases in marketing
International marketing
Marketing operations 1996-97
Marketing operations
Relationship marketing for competitive advantage : winning and keeping customers
The CIM marketing dictionary
The strategy of distribution management
Management information for marketing and sales 1996-97
Business law : a complete guide for students of business and marketing
Retail marketing plans : how to prepare them, how to use them
Marketing research for managers
Cases in marketing financial services
The customer service planner
The strategy of distribution management
Relationship marketing : bringing quality, customer service and marketing together
Managing your marketing career
Marketing to the retail trade
Integrated marketing communications
Marketing communications strategy
International marketing communications
Marketing led, sales driven
International marketing strategy, 1996-97
Strategic marketing management : planning and control, analysis and decision
Marketing strategy
The marketing audit : translating marketing theory into practice
Market focus : achieving and sustaining marketing effectiveness
How to sell a service : guidelines for effective selling in a service business
Marketing financial services
The Marketing digest
Marketing in the not-for-profit sector
Internal marketing : tools and concepts for customer-focused management
Computer-aided marketing and selling : information asset management
The customer service planner
Fashion marketing : contemporary issues
Sales force incentives : how to use them to increase sales
Management information for marketing and sales
The marketing audit : translating marketing theory into practice
Strategic marketing management 1999-2000 : planning and control, analysis and decision
Cybermarketing : how to use the superhighway to market your products and services
The International marketing digest
Trade marketing strategies : the partnership between manufacturers, brands and retailers
How to sell a service : guidelines for effective selling in a service business
Creating powerful brands : the strategic route to success in consumer, industrial and service markets
Creating powerful brands : in consumer, service and industrial markets
Strategic marketing management : planning, implementation, and control
Economics : an introduction for students of business and marketing
Effective management for marketing
Strategic marketing : planning and control
Relationship marketing for competitive advantage : winning and keeping customers
The marketing book
International marketing strategy
Computer-aided marketing and selling : information asset management
Solving the management case
Behavioural aspects of marketing
Effective management for marketing 1996-97
Market-led strategic change : making marketing happen in your organization
Financial aspects of marketing
Business law : a complete guide for students of business and marketing
Relationship marketing : bringing quality, customer service and marketing together
Marketing fundamentals
The marketing book
Marketing plans : how to prepare them, how to use them
The CIM diploma case study book, 1996-97
Marketing case studies : how to tackle them, how to answer them
The marketing planner
The fundamentals of advertising
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