Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer

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Material Type: 図書
ISBN: 9783834940544
Title: Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer
Author/Editor: Sandra Meister ; foreword by Claudia Fantapié Altobelli
Author Heading: Meister, Sandra
Fantapié Altobelli, Claudia
Publication, Distribution, etc.: Springer Gabler
Publication Date: c2012
Publication Date (W3CDTF): 2012
Size: 22 cm
Place of Publication (Country Code): gw
Text Language Code: en
Subject Heading: Brand loyalty
Relationship marketing
Nondurable goods -- Marketing
Branding (Marketing)
Target Audience: 一般
Note (General): Includes bibliographical references (p. 271-292)
Related Material: Research
https://cir.nii.ac.jp/crid/1130000797146466560
Related Material (URI): https://ci.nii.ac.jp/ncid/BB1151264X#entity
Periodical Title: Research
https://cir.nii.ac.jp/crid/1130000797146466560
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB1151264X : BB1151264X