Twitter for good : change the world one tweet at a time 1st ed

Twitter for good : change the world one tweet at a time

1st ed

Material type: 図書

Author: Claire Díaz-Ortiz ; foreword by Biz Stone

Publisher: Jossey-Bass

Publication date: c2011

Material Format: Paper

Capacity, size, etc.: 22 cm

NDC: -

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Notes on use

Note (General)：: Summary: "The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Ha...

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Paper

Material Type: 図書
ISBN: 9781118061930
Title: Twitter for good : change the world one tweet at a time
Author/Editor: Claire Díaz-Ortiz ; foreword by Biz Stone
Edition: 1st ed
Author Heading: Diaz-Ortiz, Claire
Publication, Distribution, etc.: Jossey-Bass
Publication Date: c2011
Publication Date (W3CDTF): 2011
Size: 22 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Twitter
Social networks
Social change
LCC: TK5105.888
Target Audience: 一般
Note (General): Summary: "The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, working with organizations like Nike, P
Includes bibliographical references and index
HTTP:URL=http://www.loc.gov/catdir/enhancements/fy1111/2011017846-d.html Information=Publisher description
HTTP:URL=http://www.loc.gov/catdir/enhancements/fy1111/2011017846-t.html Information=Table of contents only
HTTP:URL=http://www.loc.gov/catdir/enhancements/fy1114/2011017846-b.html Information=Contributor biographical information
Related Material (URI): https://ci.nii.ac.jp/ncid/BB07924213#entity
https://lccn.loc.gov/2011017846
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB07924213 : BB07924213
LC Control Number: 2011017846
https://lccn.loc.gov/2011017846