Events as a strategic marketing tool

Author: Dorothé Gerritsen and Ronald van Olderen ; with the cooperation of Moniek Hover ... [et al.]

Notes on use

Note (General)：: Translation of: Het event als strategisch marketinginstrument. Bussum : Coutinho, 2011Includes bibliographical references (p. 269-277) and index

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Material Type: 図書
ISBN: 9781780642611
Title: Events as a strategic marketing tool
Author/Editor: Dorothé Gerritsen and Ronald van Olderen ; with the cooperation of Moniek Hover ... [et al.]
Author Heading: Gerritsen, Dorothé
Olderen, Ronald van
Hover, Moniek
Publication, Distribution, etc.: CABI
Publication Date: c2014
Publication Date (W3CDTF): 2014
Size: 25 cm
Alternative Title: Het event als strategisch marketinginstrument
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Strategic planning
Marketing
Special events -- Management
LCC: HD30.28
Target Audience: 一般
Note (General): Translation of: Het event als strategisch marketinginstrument. Bussum : Coutinho, 2011
Includes bibliographical references (p. 269-277) and index
Related Material: CABI tourism texts
https://cir.nii.ac.jp/crid/1130282271408647680
Related Material (URI): https://ci.nii.ac.jp/ncid/BB18285987#entity
https://lccn.loc.gov/2014000456
Periodical Title: CABI tourism texts
https://cir.nii.ac.jp/crid/1130282271408647680
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB18285987 : BB18285987
LC Control Number: 2014000456
https://lccn.loc.gov/2014000456