図書

实用广告策略

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实用广告策略

Material type
図書
Author
胡正荣,李金功著
Publisher
中国大地出版社
Publication date
1994.2
Material Format
Paper
Capacity, size, etc.
20cm
NDC
-
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Notes on use

Note (General):

胡正荣,北京开元国际广告有限公司广告研究中心研究员,北京广播学院新闻系副主任等李金功,北京建设广告公司总经理本书结合中外企业广告的实例,讲解了广告活动的全过程,如广告调查、策划、创意、表现等。

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Paper

Material Type
図書
ISBN
7800970108
Title Transcription
ジツヨウ コウコク サクリャク
Author/Editor
胡正荣,李金功著
Publication, Distribution, etc.
Publication Date
1994.2
Publication Date (W3CDTF)
1994
Size
20cm