Marketing management : a strategic, value-based approach : Australian ed.

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Material Type: 図書
ISBN: 0470800968
Title: Marketing management : a strategic, value-based approach
Volume: : Australian ed.
Author/Editor: Gregory Whitwell, Bryan A. Lukas, Peter Doyle
Author Heading: Whitwell, Gregory
Lukas, Bryan A.
Doyle, Peter
https://ci.nii.ac.jp/author/DA09021305
Publication, Distribution, etc.: J. Wiley & Sons Australia
Publication Date: 2003
Publication Date (W3CDTF): 2003
Size: 26 cm
Place of Publication (Country Code): at
Text Language Code: en
Subject Heading: Marketing -- Management
Target Audience: 一般
Related Material (URI): https://ci.nii.ac.jp/ncid/BA74306496#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA74306496 : BA74306496