Strategic marketing management cases : text : CD-ROM 7th ed., international ed

Strategic marketing management cases : text

7th ed., international ed

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Material Type: 図書
ISBN: 0072429461
0072429488
Title: Strategic marketing management cases
Volume: : text
: CD-ROM
Author/Editor: David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden
Edition: 7th ed., international ed
Author Heading: Cravens, David W.
https://ci.nii.ac.jp/author/DA02425394
Lamb, Charles W.
https://ci.nii.ac.jp/author/DA00887876
Crittenden, Victoria Lynn
https://ci.nii.ac.jp/author/DA09736971
Publication, Distribution, etc.: McGraw-Hill/Irwin
Publication Date: c2002
Publication Date (W3CDTF): 2002
Size: 26 cm.
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Marketing -- Case studies
LCC: HF5415
Target Audience: 一般
Note (General): Includes indexes
Related Material: McGraw-Hill higher education
https://cir.nii.ac.jp/crid/1130000796593196928
McGraw-Hill series in marketing
https://cir.nii.ac.jp/crid/1130282273220631424
Related Material (URI): https://ci.nii.ac.jp/ncid/BA56439294#entity
Periodical Title: McGraw-Hill higher education
https://cir.nii.ac.jp/crid/1130000796593196928
McGraw-Hill series in marketing
https://cir.nii.ac.jp/crid/1130282273220631424
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA56439294 : BA56439294