Strategic decisions from behavioral research . Axioms under review : challenging the conventional wisdom of marketing and attitude research

Material type: 図書

Author: 1st Annual Behavioral Research Conference, January 24-26, 1990 . 21st Annual Attitude Research Conference, January 28-31, 1990, combined proceedings

Publisher: American Marketing Association

Publication date: c1990

Material Format: Paper

Capacity, size, etc.: 28 cm

NDC: -

View All

Notes on use

Note (General)：: Includes bibliographical references

Search by Bookstore

Holdings of Libraries in Japan

This page shows libraries in Japan other than the National Diet Library that hold the material.

List of Cooperating Institutions and Databases

Please contact your local library for information on how to use materials or whether it is possible to request materials from the holding libraries.

other

CiNii Research
Search Service
Paper
You can check the holdings of institutions and databases with which CiNii Research is linked at the site of CiNii Research.
Check the holdings of this book

Search by Bookstore

Bibliographic Record

You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.

Paper

Material Type: 図書
ISBN: 0877572089
Title: Strategic decisions from behavioral research . Axioms under review : challenging the conventional wisdom of marketing and attitude research
Author/Editor: 1st Annual Behavioral Research Conference, January 24-26, 1990 . 21st Annual Attitude Research Conference, January 28-31, 1990, combined proceedings
Author Heading: Behavioral Research Conference
https://ci.nii.ac.jp/author/DA0634440X
Attitude Research Conference
https://ci.nii.ac.jp/author/DA05731568
American Marketing Association
https://ci.nii.ac.jp/author/DA01808558
Publication, Distribution, etc.: American Marketing Association
Publication Date: c1990
Publication Date (W3CDTF): 1990
Size: 28 cm
Alternative Title: Axioms under review
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Consumer behavior -- Research -- United States -- Congresses
Marketing research -- United States -- Congresses
Marketing executives -- United States -- Attitudes -- Congresses
LCC: HF5415.33.U6
Target Audience: 一般
Note (General): Includes bibliographical references
Related Material (URI): https://ci.nii.ac.jp/ncid/BA1422869X#entity
https://lccn.loc.gov/90001051
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA1422869X : BA1422869X
LC Control Number: 90001051
https://lccn.loc.gov/90001051