Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world : pbk

Notes on use

Note (General)：: "First paperback edition published 1995." -- T.p. versoBibliography: p. [473]-476Includes index

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Material Type: 図書
ISBN: 0887307515
Title: Secret formula : how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world
Volume: : pbk
Author/Editor: Frederick Allen
Author Heading: Allen, Frederick
https://ci.nii.ac.jp/author/DA12340050
Publication, Distribution, etc.: HarperBusiness
Publication Date: 1995
Publication Date (W3CDTF): 1995
Size: 21 cm
Alternative Title: Secret formula
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Coca-Cola Company -- History
Soft drink industry -- Marketing
LCC: HD9349.S634
Target Audience: 一般
Note (General): "First paperback edition published 1995." -- T.p. verso
Bibliography: p. [473]-476
Includes index
Related Material (URI): https://ci.nii.ac.jp/ncid/BA44096623#entity
https://lccn.loc.gov/94010397
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA44096623 : BA44096623
LC Control Number: 94010397
https://lccn.loc.gov/94010397