Marketing planning for services : pbk

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Material Type: 図書
ISBN: 075062549X
0750630221
Title: Marketing planning for services
Volume: : pbk
Author/Editor: Malcolm McDonald and Adrian Payne
Author Heading: McDonald, Malcolm
https://ci.nii.ac.jp/author/DA02706338
Payne, Adrian
https://ci.nii.ac.jp/author/DA06289425
Publication, Distribution, etc.: Butterworth-Heinemann
Publication Date: 1996
Publication Date (W3CDTF): 1996
Size: 25 cm
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Service industries -- Marketing
Service industries -- Planning
LCC: HD9980.5
Target Audience: 一般
Note (General): Includes index
Related Material: The Marketing series
https://cir.nii.ac.jp/crid/1130000794205176704
Related Material (URI): https://ci.nii.ac.jp/ncid/BA28716603#entity
https://lccn.loc.gov/96122659
Periodical Title: The Marketing series
https://cir.nii.ac.jp/crid/1130000794205176704
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA28716603 : BA28716603
LC Control Number: 96122659
https://lccn.loc.gov/96122659