Advertising and promotion management : pbk. International ed.

Advertising and promotion management : pbk.

International ed.

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Material Type: 図書
ISBN: 0071002782
Title: Advertising and promotion management
Volume: : pbk.
Author/Editor: John R. Rossiter, Larry Percy
Edition: International ed.
Author Heading: Rossiter, John R.
https://ci.nii.ac.jp/author/DA02036224
Percy, Larry
https://ci.nii.ac.jp/author/DA02036235
Publication, Distribution, etc.: McGraw-Hill
Publication Date: c1987
Publication Date (W3CDTF): 1987
Size: 22 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Advertising
Sales promotion
LCC: HF5821
Target Audience: 一般
Note (General): Includes bibliographies and indexes
Related Material: McGraw-Hill international editions
https://cir.nii.ac.jp/crid/1130282270242661120
Related Material (URI): https://ci.nii.ac.jp/ncid/BA28758374#entity
https://lccn.loc.gov/86027381
Periodical Title: McGraw-Hill international editions
https://cir.nii.ac.jp/crid/1130282270242661120
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA28758374 : BA28758374
LC Control Number: 86027381
https://lccn.loc.gov/86027381