Strategic marketing problems : cases and comments : hbk 9th ed.

Strategic marketing problems : cases and comments : hbk

9th ed.

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Note (General)：: "International edition"--on coverIncludes bibliographical references and indexes

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Material Type: 図書
ISBN: 0130284742
0130276618
Title: Strategic marketing problems : cases and comments
Volume: : hbk
Author/Editor: Roger A. Kerin, Robert A. Peterson
Edition: 9th ed.
Author Heading: Kerin, Roger A.
https://ci.nii.ac.jp/author/DA02164177
Peterson, Robert A.
https://ci.nii.ac.jp/author/DA02164235
Publication, Distribution, etc.: Prentice Hall
Publication Date: c2001
Publication Date (W3CDTF): 2001
Size: 28 cm.
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Marketing -- Decision making -- Case studies
Marketing -- Management -- Case studies
LCC: HF5415.135
Target Audience: 一般
Note (General): "International edition"--on cover
Includes bibliographical references and indexes
Related Material (URI): https://ci.nii.ac.jp/ncid/BA50408742#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA50408742 : BA50408742