Controversy advertising : how advertisers present points of view in public affairs : a worldwide study : pbk

Author: sponsored by International Advertising Association sustaining and organizational members

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Note (General)：: "The analytical text and case examples were prepared by Albert Stridsberg."

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Material Type: 図書
ISBN: 0803812140
0803812159
Title: Controversy advertising : how advertisers present points of view in public affairs : a worldwide study
Volume: : pbk
Author/Editor: sponsored by International Advertising Association sustaining and organizational members
Author Heading: International Advertising Association
https://ci.nii.ac.jp/author/DA04612825
Stridsberg, Albert B.
Publication, Distribution, etc.: Hastings House
Publication Date: c1977
Publication Date (W3CDTF): 1977
Size: 24 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Advertising
Advertising -- Psychological aspects
Advertising, Public service
LCC: HF5828
Target Audience: 一般
Note (General): "The analytical text and case examples were prepared by Albert Stridsberg."
Related Material: Communication arts books
https://cir.nii.ac.jp/crid/1130000793954789632
Related Material (URI): https://ci.nii.ac.jp/ncid/BA42514460#entity
https://lccn.loc.gov/76056361
Periodical Title: Communication arts books
https://cir.nii.ac.jp/crid/1130000793954789632
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA42514460 : BA42514460
LC Control Number: 76056361
https://lccn.loc.gov/76056361