Marketplace testing : the state of the art, industry trends, future innovations : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 23, 1987

Author: [Hans J. Lopater, chair ; ARF Marketplace Measurement Steering Committee]

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Material Type: 図書
Title: Marketplace testing : the state of the art, industry trends, future innovations : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 23, 1987
Author/Editor: [Hans J. Lopater, chair ; ARF Marketplace Measurement Steering Committee]
Author Heading: ARF Marketplace Testing Key Issues Workshop
Lopater, Hans J.
ARF Marketplace Measurement Steering Committee
Publication, Distribution, etc.: Advertising Research Foundation
Publication Date: c1987
Publication Date (W3CDTF): 1987
Size: 28 cm
Alternative Title: Marketplace testing
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Marketing research -- Congresses
LCC: HF5415.2
Target Audience: 一般
Related Material: Transcript proceedings
https://cir.nii.ac.jp/crid/1130282273002961280
Related Material (URI): https://ci.nii.ac.jp/ncid/BB03559036#entity
https://lccn.loc.gov/88105475
Periodical Title: Transcript proceedings
https://cir.nii.ac.jp/crid/1130282273002961280
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB03559036 : BB03559036
LC Control Number: 88105475
https://lccn.loc.gov/88105475