An experimental test of the impact of color environment on the effectiveness of color as an attention producing device in magazine advertising

Notes on use

Note (General)：: Thesis (D.B.A.)--Florida State University, 1982"Dissertations on business management of main universities in America"--Container

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Material Type: 図書
Title: An experimental test of the impact of color environment on the effectiveness of color as an attention producing device in magazine advertising
Author/Editor: Pritchett, Thomas Keith
Author Heading: Pritchett, Thomas Keith
Publication, Distribution, etc.: University Microfilms International
Publication Date: 1982
Publication Date (W3CDTF): 1982
Size: 35 mm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Advertising, Magazine
Color in advertising
Target Audience: 一般
Note (General): Thesis (D.B.A.)--Florida State University, 1982
"Dissertations on business management of main universities in America"--Container
Related Material (URI): https://ci.nii.ac.jp/ncid/BB06896881#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB06896881 : BB06896881