Marketing classics : a selection of influential articles 8th ed., 25th anniversary ed

Marketing classics : a selection of influential articles

8th ed., 25th anniversary ed

Notes on use

Note (General)：: Includes bibliographical references and indexPrentice Hall international ed

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Material Type: 図書
ISBN: 0132073099
Title: Marketing classics : a selection of influential articles
Author/Editor: Ben M. Enis, Keith K. Cox, Michael P. Mokwa
Edition: 8th ed., 25th anniversary ed
Author Heading: Enis, Ben M.
https://ci.nii.ac.jp/author/DA02626002
Cox, Keith Kohn
https://ci.nii.ac.jp/author/DA00727494
Mokwa, Michael P.
https://ci.nii.ac.jp/author/DA04727849
Publication, Distribution, etc.: Prentice Hall
Publication Date: c1991
Publication Date (W3CDTF): 1991
Size: 24 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Marketing
LCC: HF5415
NDC 9th ed.: 675 : Marketing
Target Audience: 一般
Note (General): Includes bibliographical references and index
Prentice Hall international ed
Related Material (URI): https://ci.nii.ac.jp/ncid/BA66476741#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA66476741 : BA66476741