Sponsored search auctions : research opportunities in marketing

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Material Type: 図書
ISBN: 9781601982285
Title: Sponsored search auctions : research opportunities in marketing
Author/Editor: Song Yao, Carl F. Mela
Author Heading: Yao, Song
Mela, Carl F.
Publication, Distribution, etc.: now Publishers
Publication Date: c2009
Publication Date (W3CDTF): 2009
Size: 24 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Brand loyalty
Consumer behavior -- Psychological aspects
LCC: HF5415.3
Target Audience: 一般
Note (General): Includes bibliographical references (p. 49-55)
Related Material: Foundations and trends [R] in marketing
https://cir.nii.ac.jp/crid/1130282272745615616
Related Material (URI): https://ci.nii.ac.jp/ncid/BB05846436#entity
Periodical Title: Foundations and trends [R] in marketing
https://cir.nii.ac.jp/crid/1130282272745615616
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB05846436 : BB05846436