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Market segmentation analysis : understanding it, doing it, and making it useful

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Market segmentation analysis : understanding it, doing it, and making it useful

Material type
図書
Author
Sara Dolnicar, Bettina Grün, Friedrich Leisch
Publisher
Springer Open
Publication date
c2018
Material Format
Paper
Capacity, size, etc.
25 cm
NDC
-
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"Published with the support of the Austrian Science Fund (FWF): PUB 580-Z27"Includes bibliographical references and index

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Paper

Material Type
図書
ISBN
9789811088179
Title
Market segmentation analysis : understanding it, doing it, and making it useful
Author/Editor
Sara Dolnicar, Bettina Grün, Friedrich Leisch
Author Heading
Dolnicar, Sara
Grün, Bettina
Leisch, Friedrich
Publication, Distribution, etc.
Springer Open
Publication Date
c2018
Publication Date (W3CDTF)
2018
Size
25 cm
Place of Publication (Country Code)
si