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Routledge interpretive marketing research series

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Routledge interpretive marketing research series

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Related materials as well as pre- and post-revision versions

Sensory marketing : theoretical and empirical groundsLeave the NDL website. Food and experiential marketing : pleasure, wellbeing, and consumptionLeave the NDL website. Marketing and social construction : exploring the rhetorics of managed consumptionLeave the NDL website. Macro-social marketing insights : systems thinking for wicked problemsLeave the NDL website. The why of consumption : contemporary perspectives on consumer motives, goals, and desiresLeave the NDL website. Analyzing music in advertising : television commercials and consumer choiceLeave the NDL website. Visual consumptionLeave the NDL website. Explorations in consumer culture theoryLeave the NDL website. Interactive marketing : revolution or rhetoric?Leave the NDL website. Generation Y in consumer and labour marketsLeave the NDL website. Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4Leave the NDL website. Consumption, psychology and practice theories : a hermeneutic perspectiveLeave the NDL website. Interpretation in social life, social science, and marketingLeave the NDL website. Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first centuryLeave the NDL website. Imagining marketing : art, aesthetics and the avant-gardeLeave the NDL website. Interpretation in social life, social science, and marketingLeave the NDL website. Motherhoods, markets and consumption : the making of mothers in contemporary western culturesLeave the NDL website. Marketing and feminism : current issues and researchLeave the NDL website. Music, movies, meanings, and markets : cinemajazzamatazzLeave the NDL website. Interpreting consumer choice : the behavioral perspective modelLeave the NDL website. The undermining of beliefs in the autonomy and rationality of consumersLeave the NDL website. Explorations in consumer culture theoryLeave the NDL website. Digitalizing consumption : how devices shape consumer cultureLeave the NDL website. Romancing the marketLeave the NDL website. Brands : interdisciplinary perspectivesLeave the NDL website. Marketing discourse : a critical perspectiveLeave the NDL website. Sensory marketing : theoretical and empirical groundsLeave the NDL website. Consuming books : the marketing and consumption of literatureLeave the NDL website. Beyond the consumption bubbleLeave the NDL website. Celebrity fans and their consumer behaviour : autoethnographic insights into the life of a fanLeave the NDL website. The why of consumption : contemporary perspectives on consumer motives, goals, and desiresLeave the NDL website. Managing service firms : the power of managerial marketingLeave the NDL website. Consumption and spiritualityLeave the NDL website. Co-creation, innovation and new service development : the case of the videogames industryLeave the NDL website. Consumer value : a framework for analysis and researchLeave the NDL website. Representing consumers : voices, views and visionsLeave the NDL website.

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Material Type
図書
Publication, Distribution, etc.
Alternative Title
Interpretive marketing research series
Routledge interpretive marketing research
Place of Publication (Country Code)
uk
Target Audience
一般
Related Material
Sensory marketing : theoretical and empirical grounds
Food and experiential marketing : pleasure, wellbeing, and consumption
Marketing and social construction : exploring the rhetorics of managed consumption
Macro-social marketing insights : systems thinking for wicked problems
The why of consumption : contemporary perspectives on consumer motives, goals, and desires
Analyzing music in advertising : television commercials and consumer choice
Visual consumption
Explorations in consumer culture theory
Interactive marketing : revolution or rhetoric?
Generation Y in consumer and labour markets
Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4
Consumption, psychology and practice theories : a hermeneutic perspective
Interpretation in social life, social science, and marketing
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Imagining marketing : art, aesthetics and the avant-garde
Interpretation in social life, social science, and marketing
Motherhoods, markets and consumption : the making of mothers in contemporary western cultures
Marketing and feminism : current issues and research
Music, movies, meanings, and markets : cinemajazzamatazz
Interpreting consumer choice : the behavioral perspective model
The undermining of beliefs in the autonomy and rationality of consumers
Explorations in consumer culture theory
Digitalizing consumption : how devices shape consumer culture
Romancing the market
Brands : interdisciplinary perspectives
Marketing discourse : a critical perspective
Sensory marketing : theoretical and empirical grounds
Consuming books : the marketing and consumption of literature
Beyond the consumption bubble
Celebrity fans and their consumer behaviour : autoethnographic insights into the life of a fan
The why of consumption : contemporary perspectives on consumer motives, goals, and desires
Managing service firms : the power of managerial marketing
Consumption and spirituality
Co-creation, innovation and new service development : the case of the videogames industry
Consumer value : a framework for analysis and research
Representing consumers : voices, views and visions
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