Arts marketing insights : the dynamics of building and retaining performing arts audiences

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Material Type: 図書
ISBN: 9780787978440
Title: Arts marketing insights : the dynamics of building and retaining performing arts audiences
Author/Editor: Joanne Scheff Bernstein ; foreword by Philip Kotler
Author Heading: Bernstein, Joanne Scheff
https://ci.nii.ac.jp/author/DA15752611
Publication, Distribution, etc.: Jossey-Bass
Publication Date: c2007
Publication Date (W3CDTF): 2007
Size: 24 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Performing arts -- Marketing
LCC: PN1590.M27
Target Audience: 一般
Note (General): Includes bibliographical references (p. 267-280) and index
Related Material (URI): https://ci.nii.ac.jp/ncid/BA80525563#entity
https://lccn.loc.gov/2006029093
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA80525563 : BA80525563
LC Control Number: 2006029093
https://lccn.loc.gov/2006029093