Marketing-management : Analyse, Planung und Kontrolle

Author: Philip Kotler ; Deutsche Übersetzung der zweiten Auflage von Heidi Reber und Gerhard Reber

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Note (General)：: Bibliography: p. 875-900Originally published: Englewood Cliffs, N.J. : Prentice-Hall, c1972

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Material Type: 図書
ISBN: 3791001515
Title: Marketing-management : Analyse, Planung und Kontrolle
Author/Editor: Philip Kotler ; Deutsche Übersetzung der zweiten Auflage von Heidi Reber und Gerhard Reber
Author Heading: Kotler, Philip
https://ci.nii.ac.jp/author/DA00233712
Publication, Distribution, etc.: C.E. Posechel
Publication Date: 1974
Publication Date (W3CDTF): 1974
Size: 25 cm
Alternative Title: Marketing management : analysis, planning, and control
Place of Publication (Country Code): gw
Text Language Code: de
Target Audience: 一般
Note (General): Bibliography: p. 875-900
Originally published: Englewood Cliffs, N.J. : Prentice-Hall, c1972
Related Material (URI): https://ci.nii.ac.jp/ncid/BA33233198#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA33233198 : BA33233198