Practical applications of research in business-to-business marketing : case histories AT&T, Gannett, 3M, others : how to use the ARF/ABP study to increase profits in your own company : Ninth Annual ARF Business Advertising Research Conference, the New York Hilton, Oct. 14, 1987

Practical applications of research in business-to-business marketing : case histories AT&T, Gannett, 3M, others : how to use the ARF/ABP study to increase profits in your own company : Ninth Annual ARF Business Advertising Research Conference, the New York Hilton, Oct. 14, 1987

Material type: 図書

Author: Advertising Research Foundation

Publisher: The Advertising Research Foundation

Publication date: c1987

Material Format: Paper

Capacity, size, etc.: 28 cm

NDC: -

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Paper

Material Type: 図書
Title: Practical applications of research in business-to-business marketing : case histories AT&T, Gannett, 3M, others : how to use the ARF/ABP study to increase profits in your own company : Ninth Annual ARF Business Advertising Research Conference, the New York Hilton, Oct. 14, 1987
Author Heading: Advertising Research Foundation
Publication, Distribution, etc.: The Advertising Research Foundation
Publication Date: c1987
Publication Date (W3CDTF): 1987
Size: 28 cm
Alternative Title: Ninth Annual Business Advertising Research Conference
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Advertising -- Research -- Congresses
Marketing research -- Congresses
Target Audience: 一般
Related Material: Transcript proceedings
https://cir.nii.ac.jp/crid/1130282273002961280
Related Material (URI): https://ci.nii.ac.jp/ncid/BB03571053#entity
Periodical Title: Transcript proceedings
https://cir.nii.ac.jp/crid/1130282273002961280
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB03571053 : BB03571053