Marketing of high-technology products and innovations : [pbk.] 3rd ed

Marketing of high-technology products and innovations : [pbk.]

3rd ed

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Note (General)：: "Jakki Mohr/Sanjit Sengupta/Stanley Slater"--Table of contents"Pearson custom library"--Table of contentsIncludes bibliographical references and index

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Material Type: 図書
ISBN: 9781292040332
Title: Marketing of high-technology products and innovations
Volume: : [pbk.]
Author/Editor: Mohr, Sengupta, Slater
Edition: 3rd ed
Author Heading: Mohr, Jakki J.
https://ci.nii.ac.jp/author/DA17947531
Sengupta, Sanjit
https://ci.nii.ac.jp/author/DA17947542
Slater, Stanley F.
https://ci.nii.ac.jp/author/DA07440748
Publication, Distribution, etc.: Pearson
Publication Date: c2014
Publication Date (W3CDTF): 2014
Size: 28 cm
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: High technology industries -- Marketing -- Textbooks
Target Audience: 一般
Note (General): "Jakki Mohr/Sanjit Sengupta/Stanley Slater"--Table of contents
"Pearson custom library"--Table of contents
Includes bibliographical references and index
Related Material: Pearson new international edition
https://cir.nii.ac.jp/crid/1130000797673766272
Related Material (URI): https://ci.nii.ac.jp/ncid/BB20229898#entity
Periodical Title: Pearson new international edition
https://cir.nii.ac.jp/crid/1130000797673766272
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB20229898 : BB20229898