Marketing theory : a student text : pbk : [hardback] 3rd ed

Marketing theory : a student text : pbk

3rd ed

Notes on use

Note (General)：: "First editon published by Cengage in 2000, second editon published by SAGE in 2010, reprinted in 2013"--T.p. versoIncludes bibliographies and index

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Material Type: 図書
ISBN: 9781473904019
9781473904002
Title: Marketing theory : a student text
Volume: : pbk
: [hardback]
Author/Editor: edited by Michael Baker, Michael Saren
Edition: 3rd ed
Author Heading: Baker, Michael John
https://ci.nii.ac.jp/author/DA02866141
Saren, Michael
https://ci.nii.ac.jp/author/DA18458246
Publication, Distribution, etc.: Sage
Publication Date: 2016
Publication Date (W3CDTF): 2016
Size: 24 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Marketing -- Philosophy
Marketing -- History
Target Audience: 一般
Note (General): "First editon published by Cengage in 2000, second editon published by SAGE in 2010, reprinted in 2013"--T.p. verso
Includes bibliographies and index
Related Material (URI): https://ci.nii.ac.jp/ncid/BB21431792#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB21431792 : BB21431792