Gonzo marketing : winning through worst practices

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Note (General)：: "Bits and pieces of this book first appeared in different form ... in various hardcopy and online publications"--P. ixIncludes bibliographical referen...

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Material Type: 図書
ISBN: 0738204080
Title: Gonzo marketing : winning through worst practices
Author/Editor: Christopher Locke
Author Heading: Locke, Christopher
https://ci.nii.ac.jp/author/DA13781302
Publication, Distribution, etc.: Perseus
Publication Date: c2001
Publication Date (W3CDTF): 2001
Size: 24 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Internet marketing
Electronic commerce
Customer relations -- Technological innovations
LCC: HF5415.1265
Target Audience: 一般
Note (General): "Bits and pieces of this book first appeared in different form ... in various hardcopy and online publications"--P. ix
Includes bibliographical references (p. 215-228) and index
Related Material (URI): https://ci.nii.ac.jp/ncid/BA78101054#entity
https://lccn.loc.gov/2001097865
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA78101054 : BA78101054
LC Control Number: 2001097865
https://lccn.loc.gov/2001097865