Innovatives Markenmanagement

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Note (General)：: Description based on: Bd. 60 (2017)"LiM; HHL Leipzig Graduate School of Management"Herausgegeben von: Christoph Burmann, Manfred Kirchgeorg...

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Material Type: 図書
Title: Innovatives Markenmanagement
Author Heading: Burmann, Christoph
https://ci.nii.ac.jp/author/DA18870578
Kirchgeorg, Manfred
https://ci.nii.ac.jp/author/DA05135324
Publication, Distribution, etc.: Springer Gabler
Place of Publication (Country Code): gw
Target Audience: 一般
Note (General): Description based on: Bd. 60 (2017)
"LiM; HHL Leipzig Graduate School of Management"
Herausgegeben von: Christoph Burmann, Manfred Kirchgeorg
Bd. 1 published by Deutscher Universitäts-Verlag, 2005. Cf. Publications list on LiM website
Bd. 31 published by Gabler Verlag, 2011. Cf. "Innovatives Markenmanagement" series page, Springer.com
Related Material: Drivers of user engagement in influencer branding : an empirical analysis of brand-related user-generated content on instagram
https://cir.nii.ac.jp/crid/1130009515320192772
Re-modeling the brand purchase funnel : conceptualization and empirical application
https://cir.nii.ac.jp/crid/1130282270036321280
Related Material (URI): https://ci.nii.ac.jp/ncid/BB24677154#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB24677154 : BB24677154