The road to wicked : the marketing and consumption of Oz from L. Frank Baum to Broadway

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Material Type: 図書
ISBN: 9783319931050
Title: The road to wicked : the marketing and consumption of Oz from L. Frank Baum to Broadway
Author/Editor: Kent Drummond, Susan Aronstein, Terri L. Rittenburg
Author Heading: Drummond, Kent
Aronstein, Susan
https://ci.nii.ac.jp/author/DA1767789X
Rittenburg, Terri L.
Publication, Distribution, etc.: Palgrave Macmillan
Publication Date: c2018
Publication Date (W3CDTF): 2018
Size: 22 cm
Alternative Title: The road to wicked : the marketing & consumption of Oz from L. Frank Baum to Broadway
Place of Publication (Country Code): sz
Text Language Code: en
Subject Heading: Baum, L. Frank (Lyman Frank), 1856-1919. Wizard of Oz
Baum, L. Frank (Lyman Frank), 1856-1919. Wizard of Oz -- Film adaptations
Stage adaptations
Film adaptations
Performing arts -- Marketing
Advertising -- Performing arts
Motion pictures -- Marketing
Advertising -- Motion pictures
Target Audience: 一般
Note (General): Bibliography: p. 317-330
Related Material (URI): https://ci.nii.ac.jp/ncid/BB27311942#entity
https://lccn.loc.gov/2018945490
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB27311942 : BB27311942
LC Control Number: 2018945490
https://lccn.loc.gov/2018945490