Marketing communications in tourism and hospitality : concepts, strategies and cases

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Material Type: 図書
ISBN: 9780750682770
Title: Marketing communications in tourism and hospitality : concepts, strategies and cases
Author/Editor: Scott McCabe
Author Heading: McCabe, Scott
https://ci.nii.ac.jp/author/DA17114944
Publication, Distribution, etc.: Elsevier/Butterworth-Heinemann
Publication Date: 2009
Publication Date (W3CDTF): 2009
Size: 25 cm
Alternative Title: Marketing communications in tourism & hospitality : concepts, strategies and cases
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Tourism -- Marketing
Hospitality industry -- Marketing
Communication in marketing
Tourism -- Marketing -- Case Studies
Hospitality industry -- Marketing -- Case Studies
Communication in marketing -- Case Studies
LCC: TX911.3.M3
Target Audience: 一般
Note (General): Includes bibliographical references and index
Related Material: The hospitality, leisure and tourism series
https://cir.nii.ac.jp/crid/1130282268863375360
Related Material (URI): https://ci.nii.ac.jp/ncid/BA88534400#entity
Periodical Title: The hospitality, leisure and tourism series
https://cir.nii.ac.jp/crid/1130282268863375360
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA88534400 : BA88534400