What happens in marketing, stays digital : rethinking marketing in the era of unlimited data [CD-ROM版]

What happens in marketing, stays digital : rethinking marketing in the era of unlimited data

[CD-ROM版]

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Material Type: 電子資料
ISBN: 9781510826663
Title: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data
Author/Editor: Thorsten Henning-Thurar & Charles F. Hofacker
Edition: [CD-ROM版]
Author Heading: American Marketing Association
Henning-Thurar, Thorsten
Hofacker, Charles F.
Publication, Distribution, etc.: American Marketing Association
Publication Date: 2016
Publication Date (W3CDTF): 2016
Size: 4 3/4 in
Place of Publication (Country Code): us
Text Language Code: en
Target Audience: 一般
Note (General): Title from disc label
Related Material: AMA educators' proceedings
https://cir.nii.ac.jp/crid/1130282272842635776
Related Material (URI): https://ci.nii.ac.jp/ncid/BB22216321#entity
Periodical Title: AMA educators' proceedings
https://cir.nii.ac.jp/crid/1130282272842635776
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB22216321 : BB22216321