Advertising : its role in modern marketing 7th ed

Advertising : its role in modern marketing

7th ed

Notes on use

Note (General)：: Sixth ed. by S. Watson Dunn and Arnold M. BarbanIncludes bibliographies and index

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Material Type: 図書
ISBN: 0030307481
Title: Advertising : its role in modern marketing
Author/Editor: S. Watson Dunn ... [et al.]
Edition: 7th ed
Author Heading: Dunn, S. Watson (Samuel Watson)
https://ci.nii.ac.jp/author/DA04612450
Barban, Arnold M.
https://ci.nii.ac.jp/author/DA02334481
Krugman, Dean M.
https://ci.nii.ac.jp/author/DA09021054
Reid, Leonard N.
https://ci.nii.ac.jp/author/DA04793661
Publication, Distribution, etc.: Dryden Press
Publication Date: c1990
Publication Date (W3CDTF): 1990
Size: 26 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Advertising
LCC: HF5823
Target Audience: 一般
Note (General): Sixth ed. by S. Watson Dunn and Arnold M. Barban
Includes bibliographies and index
Related Material: The Dryden Press series in marketing
https://cir.nii.ac.jp/crid/1130282268802930176
Related Material (URI): https://ci.nii.ac.jp/ncid/BA11060267#entity
https://lccn.loc.gov/89007767
Periodical Title: The Dryden Press series in marketing
https://cir.nii.ac.jp/crid/1130282268802930176
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA11060267 : BA11060267
LC Control Number: 89007767
https://lccn.loc.gov/89007767