Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies

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Material Type: 図書
ISBN: 0773459049
Title: Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies
Author/Editor: by Joseph P. Helgert
Author Heading: Helgert, Joseph P.
Publication, Distribution, etc.: Edwin Mellen Press
Publication Date: c2005
Publication Date (W3CDTF): 2005
Size: 24 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Advertising -- Japan -- Case studies
Advertising -- United States -- Case studies
LCC: HF5813.J3
Target Audience: 一般
Note (General): Bibliography: p. 133-136
Includes index
Related Material (URI): https://ci.nii.ac.jp/ncid/BA78293647#entity
https://lccn.loc.gov/2006041897
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA78293647 : BA78293647
LC Control Number: 2006041897
https://lccn.loc.gov/2006041897