Advertising and promotion : an integrated marketing communications perspective 6th ed

Advertising and promotion : an integrated marketing communications perspective

6th ed

Notes on use

Related materials as well as pre- and post-revision versions

This page shows libraries in Japan other than the National Diet Library that hold the material.

Please contact your local library for information on how to use materials or whether it is possible to request materials from the holding libraries.

other

CiNii Research
Search Service
Paper
You can check the holdings of institutions and databases with which CiNii Research is linked at the site of CiNii Research.
Check the holdings of this book
CiNii Research
Search Service
Paper
You can check the holdings of institutions and databases with which CiNii Research is linked at the site of CiNii Research.
Check the holdings of this book

You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.

Material Type: 図書
ISBN: 0072536764
Title: Advertising and promotion : an integrated marketing communications perspective
Author/Editor: George E. Belch & Michael A. Belch
Edition: 6th ed
Author Heading: Belch, George E. (George Edward)
https://ci.nii.ac.jp/author/DA17287159
Belch, Michael A.
https://ci.nii.ac.jp/author/DA04393743
Publication, Distribution, etc.: McGraw-Hill/Irwin
Publication Date: c2004
Publication Date (W3CDTF): 2004
Size: 29 cm
Place of Publication (Country Code): us
Text Language Code: en
Subject Heading: Advertising
Sales promotion
Communication in marketing
Target Audience: 一般
Note (General): Includes bibliographical references and indexes
Related Material: Irwin/McGraw-Hill series in marketing
https://cir.nii.ac.jp/crid/1130282272411647872
Related Material (URI): https://ci.nii.ac.jp/ncid/BB13449533#entity
https://lccn.loc.gov/2003042015
Periodical Title: Irwin/McGraw-Hill series in marketing
https://cir.nii.ac.jp/crid/1130282272411647872
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB13449533 : BB13449533
LC Control Number: 2003042015
https://lccn.loc.gov/2003042015