Economics of advertising 2nd ed. / Brian Chiplin and Brian Sturgess ; under the editorial direction of J.H. Dunning

Economics of advertising

2nd ed. / Brian Chiplin and Brian Sturgess ; under the editorial direction of J.H. Dunning

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Note (General)：: Previous ed.: / by Economists Advisory Group. 1967Includes bibliographies and index

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Material Type: 図書
ISBN: 0039103153
Title: Economics of advertising
Edition: 2nd ed. / Brian Chiplin and Brian Sturgess ; under the editorial direction of J.H. Dunning
Author Heading: Chiplin, Brian
https://ci.nii.ac.jp/author/DA01120063
Sturgess, Brian T.
https://ci.nii.ac.jp/author/DA03645068
Dunning, John H
Economists Advisory Group
Publication, Distribution, etc.: Holt, Rinehart and Winston with the Advertising Association
Publication Date: c1981
Publication Date (W3CDTF): 1981
Size: 26 cm
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Advertising. Economic aspects
Advertising -- Economic aspects
LCC: HF5827
Target Audience: 一般
Note (General): Previous ed.: / by Economists Advisory Group. 1967
Includes bibliographies and index
Related Material (URI): https://ci.nii.ac.jp/ncid/BA07390858#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA07390858 : BA07390858