Relationship marketing for competitive advantage : winning and keeping customers

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Note (General)：: "Published on behalf of the Chartered Institute of Marketing"Includes index

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Material Type: 図書
ISBN: 075062020X
Title: Relationship marketing for competitive advantage : winning and keeping customers
Author/Editor: Adrian Payne ... [et al.]
Author Heading: Payne, Adrian
https://ci.nii.ac.jp/author/DA06289425
Chartered Institute of Marketing
https://ci.nii.ac.jp/author/DA07265422
Publication, Distribution, etc.: Butterworth-Heinemann
Publication Date: 1995
Publication Date (W3CDTF): 1995
Size: 25 cm
Place of Publication (Country Code): uk
Text Language Code: en
Target Audience: 一般
Note (General): "Published on behalf of the Chartered Institute of Marketing"
Includes index
Related Material: The Marketing series
https://cir.nii.ac.jp/crid/1130000794205176704
Related Material (URI): https://ci.nii.ac.jp/ncid/BA26433346#entity
Periodical Title: The Marketing series
https://cir.nii.ac.jp/crid/1130000794205176704
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA26433346 : BA26433346