図書

Webster's comprehensive marketing bibliography

Icons representing 図書

Webster's comprehensive marketing bibliography

Material type
図書
Author
Webster, Frederick A.
Publisher
Rogers
Publication date
-
Material Format
Paper
Capacity, size, etc.
-
NDC
-
View All

Notes on use

Note (General):

"The data are presented by topic within thirteen separate series contained in 46 volumes, totaling 15250 pages and holding some 125000 publications"--...

Search by Bookstore

Table of Contents

  • Management of the product variable

  • Marketing services : general product issues : books on product marketing

  • Marketing management commitment

  • Marketing management and the external environment interface

  • Marketing research : tools and techniques

Holdings of Libraries in Japan

This page shows libraries in Japan other than the National Diet Library that hold the material.

Please contact your local library for information on how to use materials or whether it is possible to request materials from the holding libraries.

other

  • CiNii Research

    Search Service
    Paper
    You can check the holdings of institutions and databases with which CiNii Research is linked at the site of CiNii Research.

Bibliographic Record

You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.

Paper

Material Type
図書
Author Heading
Publication, Distribution, etc.
Place of Publication (Country Code)
us
Target Audience
一般
Note (General)
"The data are presented by topic within thirteen separate series contained in 46 volumes, totaling 15250 pages and holding some 125000 publications"--P. [3], v. 5-1
Related Material
Management of the product variable
Marketing services : general product issues : books on product marketing
Marketing management commitment
Marketing management and the external environment interface
Marketing research : tools and techniques
Data Provider (Database)
国立情報学研究所 : CiNii Research