Services marketing : integrating customer focus across the firm : pbk 2nd European ed

Services marketing : integrating customer focus across the firm : pbk

2nd European ed

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Material Type: 図書
ISBN: 9780077131715
Title: Services marketing : integrating customer focus across the firm
Volume: : pbk
Author/Editor: Alan Wilson ... [et al.]
Edition: 2nd European ed
Author Heading: Wilson, Alan M.
Publication, Distribution, etc.: McGraw-Hill Higher Education
Publication Date: 2012
Publication Date (W3CDTF): 2012
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Service industries -- Marketing
Customer services
Marketing
Target Audience: 一般
Note (General): Includes bibliographical references and index
Related Material (URI): https://ci.nii.ac.jp/ncid/BB09308607#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB09308607 : BB09308607