Spending advertising money : an introduction to media planning, media buying and the uses of media research pbk. (hard) 3rd ed

Spending advertising money : an introduction to media planning, media buying and the uses of media research pbk.

3rd ed

Notes on use

Note (General)：: "Published in association with CAM (Communication, Advertising, and Marketing Education Foundation)"Distributor from label on fly-leafIncludes bibliog...

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Material Type: 図書
ISBN: 022067020X
0220670242
Title: Spending advertising money : an introduction to media planning, media buying and the uses of media research
Volume: pbk.
(hard)
Author/Editor: Simon Broadbent
Edition: 3rd ed
Author Heading: Broadbent, Simon
https://ci.nii.ac.jp/author/DA03452927
Publication, Distribution, etc.: Business Books
Distributed exclusively in North America by Renouf/USA
Publication Date: 1979
Publication Date (W3CDTF): 1979
Size: 22 cm
Place of Publication (Country Code): uk
Text Language Code: en
Subject Heading: Advertising media planning
Advertising -- Costs
Advertising -- Research
LCC: HF5826.5
Target Audience: 一般
Note (General): "Published in association with CAM (Communication, Advertising, and Marketing Education Foundation)"
Distributor from label on fly-leaf
Includes bibliographical references and index
Related Material (URI): https://ci.nii.ac.jp/ncid/BA10790377#entity
https://lccn.loc.gov/82147633
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA10790377 : BA10790377
LC Control Number: 82147633
https://lccn.loc.gov/82147633