Media promotion and marketing for broadcasting, cable, and the internet 5th ed

Media promotion and marketing for broadcasting, cable, and the internet

5th ed

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Material Type: 図書
ISBN: 0240807626
Title: Media promotion and marketing for broadcasting, cable, and the internet
Author/Editor: edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein
Edition: 5th ed
Author Heading: Eastman, Susan Tyler
https://ci.nii.ac.jp/author/DA03506800
Ferguson, Douglas A.
Klein, Robert A.
Publication, Distribution, etc.: Focal Press
Publication Date: c2006
Publication Date (W3CDTF): 2006
Size: 23 cm
Place of Publication (Country Code): ne
Text Language Code: en
Subject Heading: Television broadcasting -- Marketing
Radio broadcasting -- Marketing
Cable television -- Marketing
LCC: HE8689.7.M37
Target Audience: 一般
Note (General): Includes index
Selected bibliography: p. 321-323
Related Material (URI): https://ci.nii.ac.jp/ncid/BA75928888#entity
https://lccn.loc.gov/2005027692
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BA75928888 : BA75928888
LC Control Number: 2005027692
https://lccn.loc.gov/2005027692