図書

Values in internal marketing : living the brand in sustainable banking

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Values in internal marketing : living the brand in sustainable banking

Material type
図書
Author
Heinz Brodbeck
Publisher
Nomos
Publication date
2013
Material Format
Paper
Capacity, size, etc.
23 cm
NDC
-
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Notes on use

Note (General)：

Originally presented as the author's thesis (doctoral)--University of Strathclyde, Glasgow, 2012, under the title: A new model of living the brand : t...

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Paper

Material Type
図書
ISBN
9783848705344
Title
Values in internal marketing : living the brand in sustainable banking
Author/Editor
Heinz Brodbeck
Author Heading
Brodbeck, Heinz
Publication, Distribution, etc.
Nomos
Publication Date
2013
Publication Date (W3CDTF)
2013
Size
23 cm
Alternative Title
A new model of living the brand : the emergence and impact of brand value aligned behaviour in social banks